Key features of the presentation of sports articles in the newly designed INTERSPORT specialist outlet in Kiel are easy overview, in a modern ambience, with the focus on quality. The shop design is based on the idea that the customer can find all the products relating to a particular type of sport in one location, from special shoes to clothing to sports equipment. This clear structure is reflected in a purist shop layout concept, characterised by an essential décor in the colours black and white, reduced to the essentials yet still with a sense of something essentially noble. The ceiling is of a dark format, with a number of white suspended surfaces to lend contrast. In the quest for a design floor which complements this contrast, the choice fell on “Light Contour” (Article Number 7214)  in combination with “Dark Contour” from the EXPONA DESIGN collection (Article Number 7215) from objectflor. The elegant stripe décor is conceived in the appearance of a metallic fabric. Linear embossing lends the design a certain tension, highlighting the three-dimensionality of the print. As an INTERSPORT contractual partner, the interior architecture agency Bierwirth from Gieboldehausen were the developers of this new Premium concept.

Aesthetics and functional performance combined in the EXPONA design floor covering from objectflor

The light-coloured design floor covering combines the aesthetic attraction of high quality materials with optimum functional performance, and has more than proved its worth in actual use. The floor design in “Light Contour” (Article Number 7214) is enhanced by additional accent features in the “Dark Contour” design (Article Number 7215). On the one hand, a simple guide in the form of a dark strip leads through the sales area, while on the other the stair treads leading upwards have been picked out in black, lending emphasis to the modern ambience with a highly sophisticated effect. The new shop design is also going to be adopted in other INTERSPORT outlets.